Since the foundation of Onkyo, we have aimed to develop the ideal reproduction equipment for music, which is regarded as a universal language for humans. We would like people to enjoy good music with good sound. With this in mind, we based our management philosophy on “Value Creation”, meaning that we create value in our own unique way. With a management approach that focuses on the tireless pursuit of sound quality and the supply of high-quality products at a reasonable price, we nourish the Onkyo brand name—a name that’s been supported by a great many people for a very long time. We have always sought to add value. Our goal is to surprise and delight customers by adding “something new” (+ Something NEW) to production techniques and know-how developed over many years. Combining the heritage of our predecessors with contemporary technology, we continue on our mission to create new value for many years to come.